Torino 2006 Olympic Games Blog



Budweiser for the Olympics in Torino

Happy days for those who like light American beer:
In addition to the 2008 Olympic Games in Beijing, Budweiser is the "official beer" sponsor of the 2006 Olympic Winter Games in Torino, Italy. Anheuser-Busch's brands also serve as "official beer" sponsors of the United States Olympic Committee (USOC), extending its support of the U.S. Olympic Team through 2008. Anheuser-Busch is the exclusive malt-beverage advertiser for all Olympic Games telecasts in the United States through 2008.

Budweiser has been an Olympic supporter since 1984 when the brand was the "official beer" sponsor of the Olympic Games in Los Angeles. Budweiser also was the "official beer" sponsor of the 1996 Olympic Games in Atlanta and the 2002 Olympic Winter Games in Salt Lake City.

In a more surprisning event beer brand Budweiser and the Mexican Olympic Committee have announced the brand's sponsorship of Mexico's Olympic Team. The partnership provides the country's Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing. Does it really exist a Mexican team for the winter olympics?


Category: General
Posted 09/07/05 by: Andersen

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