At a ceremony in Rome, the new motto for the Olympics was unveiled: The Passion Lives Here. The slogan is supposed to express the values of participation and commitment, and summarize the Italian character of the Olympic Games.
Also the use of red in the slogan's logo is supposed to represent the classic color of passion. The motto will be used in all official communication from the organizing committee TOROC. Not a very radical or ground breaking slogan, but hopefully something that will come true.