For the first time the IOC has licensed the Olympic Games brand for a mobile phone game. The lucky partner is I-play, a well established mobile games developer. The game will be based on the 2006 Olympic Winter Games in Torino and is scheduled for release in january 2006, just in time for the start in February.
To ensure the authenticity of the game, aptly named Torino 2006, the developers will work in close cooperation with the Organising Committee. According to I-play, it will capture the excitement and passion of the 2006 Olympic Winter Games on mobile, allowing mobile phone users worldwide to test their skills at a number of signature Olympic Winter Games disciplines, including Downhill Skiing, Ski Jumping, Curling and Bobsleigh.