While the controversies continue to rage in Italy and abroad, wether or not the Olympic buzz and enthusiasm is lacking, the Torino 2006 affiliates continue to reap the marketing advantage. This time is Swatch' turn to release their line of watches to celebrate (or capitalize) on the Winter Games this year. In good old advertising jargon "Face the mountain” is the message underlying the Winter Sport, Next!, Olympic Collection. Anyway the watches look nice so why not?

For more pictures see Moodiereport.