Because of its historic ties to Torino and the region of Piemonte, it was only natural that Fiat became one of the main sponsors of the event. And the sponsorship deal also means that Fiat will deliver 3000 cars to the Olympic organizers. Fiat's new model Sedici four wheel drive, is also chosen as the official car during the Torino 2006  Games.

2000 cars and the main part of the Olympic car fleet will be the Sedicis, while the rest of the cars, depending on the requirements of the organisers, will be the delegated the new Grande Punto, Panda four wheel drive, Fiat Croma, Idea, Alfa Crosswagon and Alfa 159.

More than 3000 volunteers will operate as dedicated drivers for international delegations and media operators.

For these volunteers, safe driving courses have been arranged and most cars are equipped with satellite navigation systems so the chances of getting lost should not be very high. (Though traffic jams will be hard to avoid as the amount of traffic estimated is far to high than the infrastructure is constructed for)