This Winter Games more countries and channels than ever will transmit from the events that will take place in less than two weeks. Overall more than 3 billion people around the world will be able to tune into the Olympic spectacle, a rise of almost 5 percent from last time, the 2002 Winter Olympics in Salt Lake City. Also the number of countries transmitting has increased by more than 40 and is now around 200 countries broadcasting from Torino. For instance the African countries which will show the Turin Olympics will be 40 against two in 2002, and China's coverage of the Games will increase by almost 111 percent, by 563 percent in Britain and by 12 percent in the United States where the NBC television network has planned 416 hours of coverage, which will exceed the hours of broadcasting of the Salt Lake Olympics held on their own home turf. In total 13.000 hours of Olympic coverage will be dedicated by broadcasters in this Olympic televised extravaganza.

Viewers from around 20 countries will also be able to watch the Torino 2006 Olympics on the latest generation mobile phones, for the first time in the history of the Olympics.