The whole competition is basically a treasure hunt where you use Google Earth to search for five prizes hidden under the snow, in and around the Torino Olympic competition area. (Google Earth is a downloadable software, that lets you explore, zoom in and out etc with high resolution satellite images of every part of the globe.)

The contest is called Sedici which refers to the grand prize, because under the snow are hidden four of Fiat latest 4x4 Sedici SUVs- a car that is a licensed official car of the Torino Olympics (and also retails for around $20.000). Another prize is a "Ferrari 360 Experience" pass for two people, that will give you a trip to the Monza Grand Prix with the Ferrari team.

The game is simple, just pick a dot on the map and the four lucky ones that are closest to the location of the car will be contacted on March 31, when the locations will be revealed.

Try it yourself (also notice the slick Flash interface which forced me to download the lates Flash plugin)
sedicicontest.it