I'm in the commercial mood today, so when a guy from a marketing agency sent me this link to Flipsyde's “Someday” video, which happens to be the featured song for NBC’s Olympics ads, I thought why not? The song is nice and NBC will hopefully send a lot of quality hours from the Olympics so please go ahead and check it out.
Flipsyde: "Someday" Video. In an attempt to make it more related to the Olympics they've replaced a lot of the original video with clips of athletes and skiing - (so anyone familiar with montage theory can have great fun.)



Press release:
''Someday" was a song about dark days and friends' deaths, penned years ago by struggling musicians in Oakland. Its mix of rock, hip-hop, and Latin guitar helped to get the band, Flipsyde, a record contract and European tours. But album sales were scant; fame was elusive.

Then NBC's Olympic advertising machine turned ''Someday" into a song about perseverance on ice skates. The network filmed the band in a slick music video that doubles as an ad for the Torino games. Suddenly, CD sales -- though still small -- are rising, and Flipsyde seems to be everywhere. They've been on late-night TV, performed at the Winter X Games, and got a plug in ''Fortune," where an essayist marveled that he'd found new music in an NBC house ad.

Flipsyde's Olympic break is a telling example of how the music industry has changed. It used to be that a song became a hit, time passed, and an ad agency used it to sell a product. (And purists grumbled that the band was selling out.)

“Someday” original music video:
http://youtube.com/w/FlipSyde---Someday?v=EhxIGwccNs0&search=flipsyde